For those of you who have never really liked all those visually obstructive ads on this blog, today is your day.
As you can now see, the MSNBC Politics and Amazon.com ads are gone. My fellow bloggers should pay close attention to what I’m about to say.
I originally put up the MSNBC Politics /huge display ad widget on my blog in May of 2008. Placing the widget near the top was mandatory in order to participate in their advertising program. I thought that was a little much, but I tolerated it.
I recently logged in to the website of Syndigo, the third party company that manages these display ad widgets for MSNBC, the Today Show and a host of local CBS affiliates, to see how much money I had accumulated in the 16 months since I’d joined their network and was appalled to see I had only accumulated $3.89. I was even further dismayed to learn that they had actually lowered their rates of payment per click and per thousand impressions (impressions is when the ad is seen on the browser of someone visiting my blog). Syndigo can keep their lousy $3.89. The worst aspect of Syndigo is that they don’t pay out until I accumulated $50 on my account, which at the current rate of accumulation would not have happened for me for another 17 years, at which time Syndigo will undoubtedly be defunct.
Amazon was even worse, with no revenue whatsoever. As much as I like to show my visitors what books I like to read, it was a non-monetizing eyesore that, like MSNBC, had to go.
In contrast, Google Adsense, which is near the bottom and the least visually obstructive, pays out something like $100 a year, which while is a small amount, is far more substantial than anything I’ve gotten from the other two affiliate programs.
To be fair, Syndigo’s rates of payment are based on how many unique visitors come to your site per month. The lowest bracket, which my blog was in, was for websites that received fewer than 10,000 unique visits per month. So I guess joining Syndigo is not a worthwhile investment unless you have more than 10,000 unique visits per month. And if you have fewer than that number, be prepared to provide MSNBC or CBS with free advertising.
I never expected to get rich with Syndigo; I only expected to see comparable to or better results than Google Adsense given that the advertising was significantly larger and harder to ignore since it was near the top of the web page. If I were a liberal, I’d call my Congressmember to tell them to ban such slick advertising schemes and protect us vulnerable bloggers and webmasters. But I’m a free-market libertarian, so I’m just going to take the assholes off my site.